top of page


Apparel designer and merchandiser, specializing in outerwear and streetwear. I have a passion for numbers with a keen eye for assortments. Proven planning and production process improvements. I’ve been blessed to work alongside some of the action sports industries finest in various product development roles.

I have expertise in the Skate, Snow, and Surf industries. I know and relate to the culture and lifestyle of action sports, as well as contemporary markets.

My background includes all areas of concept, designing, developing, managing, and producing successful women's, men's, and youth apparel collections. From Intl travel to afternoon meetings with fabric vendors, pre-lining major accounts, to sales presentations with hundreds of reps. I love it all!!

Sportswear & Performance Driven Apparel
Category Strategies
Concept Creation
Influencer & Athlete Signature Capsules



Burton Snowboards
Vision Streetwear
Heavy Rotation & Mini Rotation
Urban Outfitters
Element Skateboards
Toki Doki by Simone Legno
Nike Snowboarding
O'neill Clothing
RS by Ryan Sheckler for JCP
Rock River Ranch
DBL CHZ Ceramics
La Dea Medi Spa
Lifesteps Health & Wellness

Kohl's -

-Jumping Beans Girls & Boys Infant - Toddler

-Jumping Beans Boys 4-16

-Little Co. (by Lauren Conrad)

-Sonoma Men's



From full time in house to remote projects I've had the joy of collaborating and creating with incredible brands and teams. Each project uniquely tailored to the specific needs of the brand. Design and development of women's, men's, and children's apparel and outwear.

Services included ALL THINGS PRODUCT...
-creative direction, seasonal themes, sales analysis, line planning & sku counts, pricing/margins, delivery dates, concept through completion product development, merchandising, fit specs, apparel sketches, tech packs, BOM's, custom woven and knit design, trim packages, branding strategies, vendor relations, final assortments, production, sales samples coordination, showroom & rep relations, SMU/Licensing development, denim rebrands including washes & trims, artist collaborations, signature athlete capsule collections, cross category merchandising with footwear or hardgoods lines, logo creation, seasonal presentations, video & photoshoots with casting, catalogs & marketing tools, weekly sales rep communications by territory, inventory management, buying, restocking best sellers.
Maintain and develop media and editorial publicity...via influencers, press kits, product placement, web blasts, social media, and promotional materials.

From a Michelin starred dinner to packing boxes in a warehouse, there is magic in each moment.

bottom of page